US HISPANIC
ONE CULTURE, MULTIPLE NUANCES
Download A Strategic Guide to understand how Procter & Gamble Marketers can win on the US Hispanic Market.
$2.5 trillion
is the Significant Buying Power of Hispanic Americans’
16%
of total U.S. consumer packaged goods (CPG) growth*
outpacing non-Hispanics in both dollar (3.5% vs. 2.6%) and unit (1.7% vs. -0.3%) sales growth over the past year.
62%
of U.S. population growth since 2010 is accounted by Hispanics*
*with the population nearly doubling since 2000
If the US Hispanic population were a country, they would be the 5th largest by GDP*
*According to the US Hispanic Counsil 2024 Report
Stop Wasting DOLLARS on Generic Hispanic Marketing AN TAYLOR YOUR MARKETING CAMPAIGNS TO DRIVE MORE RESULTS.
Get the Data-Driven Guide That Proves What Actually Works
Inside the whitepaper, you’ll find:
✅ The key mistakes most agencies make (and how to fix them)
✅ Actionable insights for targeting different Hispanic segments
01
Spanglish is
a new
Language
02
Bicultural
Identity as a
Lifestyle
a new
Language
03
Mejor Yo:
Self-Care as a
Cultural
Movement
04
Green
Heritage:
Tradition
Meets Modern Sustainability
05
Voices of
Change: the
rising impact of
hispanic voters
06
Digital
Trailblazers:
Hispanics
Leading the
Mobile-First
Movement
07
The Future is
Young and
Latino
08
The Latino
Hustle: Hispanic
Entrepreneurs
and Small
Business Owners
Driving U.S.
Growth in 2025
09
Bicultural
Innovators: The Rise
of Bilingual Young
Hispanic Digital
Professionals in the
U.S.
Fill out the form to get the PDF delivered to your email.
Brands we have worked with
Copyrights 2025| Mazdi™ | Terms & Conditions